An understanding of your audience is absolutely integral to a content strategy that converts: we find out who they are, what they’re looking for and where they’re looking for it. Once we’ve got them in our sights, we create high quality content that they will not only use themselves but share with peers too. So, search engines see your value, and your content becomes even easier to find and share.
Your insight driven content strategy will call on two key inputs:
A content audit: we identify the problems that need fixing and the gaps that need filling, evaluating your presence and that of your competitors. We establish where your competitors’ weaknesses lie, so you can add value where they’re not.
A deep knowledge of your audience: the first step to a meaningful strategy is knowing your buyers, what they need and where they’re looking for it. This is one of the most important things we do. Find out more on our audience profiling.
Ultimately, we will develop an annual overarching strategy, which comes with flexibility built in. Your strategy will be set with an eye on business objectives, and moulded and tweaked over time, as we learn more about your audiences from the outputs we produce and their reactions to them.
We interrogate and refine the strategy on an ongoing basis, ensuring every channel, communication and content asset is working as hard as it should be. Any changes will be made based on data and hard facts: analysis and optimisation is ongoing, thorough and informed.
Your initial content strategy will become the foundation on which we build your content architecture moving forward. Interactions with the strategy and learnings from its performance will inform and shape all future decisions on how we communicate with your audiences.
Our eye on continuous optimisation makes us the perfect partner to start your content marketing journey with. We’re in it for the long haul, and we’d love to have you on board.
Don’t be shy. Talk to us.